E-commerce · Concept project
A skincare store that helps shoppers find the right product for their skin.
Solène is a concept skincare brand we designed to show how we plan an online store: guidance by skin concern, product pages that answer every question and a smooth checkout on mobile. Designed for WordPress, WooCommerce and Elementor.
Brand
Solène Skincare (concept)
Industry
Beauty & skincare
Service
E-commerce design
Platform
WooCommerce + Elementor
The challenge
Shoppers arrive with a concern, not a product name.
Skincare shoppers know what they want to fix, not which serum to buy. Stores that only list products by category leave people guessing, and product pages that skip sizes, ingredients or reviews lose the sale.
- Let shoppers browse by skin concern as well as by category.
- Build product pages that cover sizes, ingredients, how to use it and reviews in one place.
- Raise order value with bundles and subscribe-and-save, without cluttering the page.
The approach
Guide first, sell second.
Navigation offers shop by concern next to the usual categories, and the shop page uses simple filters for concern, skin type and price. Product pages follow the same order every time: what it does, size options, subscribe-and-save or bundles, trust badges and customer reviews.
Warm blush and sage tones, elegant serif headings and DM Sans body text keep the brand soft and botanical, with add to cart always within reach on a phone.
The design
Screens and system.
The full homepage with its style guide, the shop and product pages, and the shopping experience on mobile.
What we designed
A store the owner can manage themselves.
- Homepage, shop with filters, product page and journal templates for WooCommerce.
- Shop-by-concern navigation and a filterable product grid.
- Product page with size options, subscribe-and-save, bundles, trust badges and reviews.
- Mobile-first layouts and a journal for skincare tips that supports search.
Solène Skincare is a concept, so there are no results to report. Names, prices and figures shown inside the designs are sample content. On client projects this section shows measured results, published only with the client’s permission.
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